The Inyova community is made up of inspiring impact investors, and we want you to get to know each other better! That’s why we publish Investor Stories, a monthly feature where an Inyova impact investor shares their investment journey.
Meet Vivien!
Vivien, 26, is a well-known influencer and the founder of the clothing brand saint sass. She’s also a model and a columnist for RND. ♀️
Tell us what a day in the life of Vivien looks like!
It varies a lot! When I’m not on the road, I’m in my Berlin Mitte office where I take care of the business with my small team. It’s my first time founding a startup. Each day I face new challenges that require me to come up with solutions. In the evenings, I catch up on the political situation in Germany and spend time with my fiancé. The time we spend together is very important to me. ❤️
How long have you been investing with Inyova?
Since November 2021!
Tell us how you heard about Inyova.
I heard about it through a friend. A few weeks later, I was at a finanzielle Magazin event where I learned more about the company and I found the concept really exciting. I like that you’re able to see the impact your investment has on the world. How cool is that?
What made you decide to invest with Inyova?
I was really excited about Inyova’s user experience. It’s so different from the classic providers. It makes investing much more accessible and less complex, which is great for those who have never invested before and want to invest long term. On top of that, I find the impact calculations to be an extremely cool and fun feature. Every few days, I find myself checking the app to see how big an impact my investment has been making!
What motivated you to start investing?
Firstly, it’s important for me to build up my financial reserves so that I am financially secure in my old age. I don’t trust that the state pension will be enough. Secondly, as an investor, I want to be a part of the growth of really great companies – especially if they have a positive impact on the world.
What investment topics are you passionate about?
I mainly focus on companies that contribute to climate and environmental protection, improve the world, or drive innovation (and thus promote our future viability).
What would you say to someone who doesn’t think investing is for them?
Basically, you can’t not invest: if you leave your money in your bank account, you’re automatically investing in the currency and thus in inflation. Many people also think investing in shares means there’s a great risk of losing money. They don’t understand that they lose money if they do “nothing” with it and leave it in the bank. There are quite low-risk forms of investment. People just often aren’t aware of it.
What would you say to someone just starting their investment story?
Put some money aside regularly (e.g. through a monthly standing order), invest long term and only check the market situation every now and then. Start slowly and see how your investment develops over the year. Don’t worry, you’ll get the hang of it. Lastly, the earlier you start, the better!
Want to know more about Vivien? Follow her here!
Download from
Download from