7 good reasons why you should talk to your friends about impact investing

7 good reasons why you should talk to your friends about impact investing

We don’t often talk about money. And if we do, it’s behind closed doors – with our partner or with family. Perhaps this is out of fear, we aren’t knowledgeable enough or we might be perceived as poor. Or even worse, a show-off. This is different in the U.S., people talk about their pay rise or stock investment as if they were talking about yesterday’s soccer match or who received the final rose on The Bachelor.

Today, we would like to give you 7 very good reasons why it is important to talk about investing. Especially impact investing!

1. Inflation and penalty interest: save your friends’ savings!

In a few years time, our friends, who don’t like to deal with financial topics, will be grateful they have more money in their pockets. Let’s not fool ourselves: the days of earning decent interest on the money in our savings accounts are unfortunately over. And most probably won’t come back anytime soon. More and more banks are even collecting negative interest on the money you keep in your savings account. 

In addition, inflation continues to rise. More than 4% in Germany alone. This means that if your friends leave CHF 10,000 in their bank account for a year, they will be left with around CHF 400 less purchasing power the following year. A broadly diversified, long-term investment, on the other hand, has yielded an average return of around 6% per year in the past. 

Of course, no one can accurately predict the performance of a portfolio. There will be years when the value of your investment will go up, and there will be years when it’ll go down. But if you trust long-term figures, you can decide: would you rather turn CHF 10,000 into CHF 9,600 – or CHF 10,600?

2. Our money always works: either for the bad – or the good!

Lots of our friends think that their money is safe in their bank account. But in a bank account, it is anything but idle. Even though you can’t see what the bank is doing, the bank is allowed to invest your money and pocket the returns for itself. For example, the bank can invest your money into companies that make weapons of war or environmentally harmful products. 

If, on the other hand, we invest our money consciously and sustainably, the reins are back in our hands. With Inyova, you decide whether your money makes the world a little worse or a little better. Weapons or veggie food, coal mining or solar energy – let’s tell our friends: We do have a choice.

3. Finally, a new topic to talk about

It doesn’t always have to be the weather, sports, the latest Netflix series or the ever-changing Covid situation. Let’s talk about a new topic: our finances. After all, they determine how freely we can shape our lives today and in the future.

Of course, you can start with your closest friends and family. You’ll soon realise it’s not difficult. And at the same time, you’ll be surprised how different perspectives can be, and how prior knowledge can impact your discussions – or that you may even be investing in the same companies. Impact investing thrives on communication. And it can be a lot of fun too.

4. You can fight greenwashing

People are always surprised to hear that leading “sustainability” funds contain investments in companies in the mining and oil industries. How is this possible? There are a variety of reasons for this, and Newcrest Mining is just one example. Newcrest Mining is available in some “sustainable” portfolios. This is because it provides equipment to mining companies, but it doesn’t take part in any mining itself. Since the company’s manufacturing processes are very advanced, it has a small carbon footprint. However, what the equipment does and where it goes after it leaves the factory is not considered by most “sustainable” asset managers. Interested in knowing more about this and how Inyova considers these questions? Check out our whitepaper for more information. 

Of course, being an impact investor isn’t just about investing in sustainable companies. It’s also about exercising your shareholder rights. This can be through voting on strategic decisions or communicating with company leadership. At Inyova you can give your money a voice at regular shareholder engagement events. You have the opportunity to talk to the leaders of the companies you invest in and question their sustainability strategies.

By talking to your friends about impact investing, you bring attention to greenwashing and can help people make more impactful choices with their money. We make this easy at Inyova. 

5. You can help close the gender wealth gap

Statistically speaking, significantly more men invest their money in comparison to women. And since we know that long-term, broadly diversified investments mean more wealth in the long run, this trend further exacerbates financial inequalities. As an example, Mary leaves her CHF 10,000 in her savings account and Mark invests the same amount with Inyova. Historically, Mark’s strategy grew by 6% per year. After 10 years, he has CHF 18,000 in his account, whereas Mary’s assets have shrunk below the initial amount, due to fees and inflation.  

You can do something about this: by talking about investing, especially with your female friends, and motivating them to become active in this field, you help close the “gender wealth gap”.

6. Together we can make impact investing mainstream

Sustainability is an issue that moves people. People talk about this important topic in their everyday lives. But what really counts is impact. We can achieve real impact through sustainable investing.

The first step in creating real impact and moving towards a more mainstream movement is to talk about impact and the importance of impact investing. Talking to your friends and family about money and the positive effects it can have in the world can trigger a domino effect. If we talk to our friends, they will talk to theirs – and so on. As a result, we can make a real difference within our community and convince more people to become impact investors. We can move money and mindsets in the right direction …

7. We can start investing with small amounts

Lots of people think you have to be Scrooge McDuck to invest, but this is not the case. If you start early, you can lay the foundations for a financially secure future. The most important thing is to start. The earlier, the better, thanks to compound interest

At Inyova, you can start with CHF 2,000. Especially as a group or community, it can be a lot of fun to get started – even with small amounts.

The bottom line

We need to talk about money, especially about the good we can do with it. It’s good for our bank balance, our retirement provision and the world we live in. By investing our money with purpose and making impact investing possible for everyone, we can achieve a lot as a community. But it’s up to us. The first step is to start the conversation.

P.S. With Inyova you can invest your money with a positive impact in a very simple and transparent way. To thank you for being pioneers and multipliers of impact investing, you get six months zero fees for every friend who starts investing using your unique referral code. Your friends will also get six months of zero fees!

Disclaimer: The past performance of financial markets and instruments is never an indicator of future performance. The statements or information contained in this document do not constitute a recommendation, offer, invitation to buy or sell securities or financial instruments. Inyova AG accepts no liability whatsoever for the reliability and completeness of the information contained in this article. Liability claims against Inyova AG are published in this document are excluded. In addition, the statements contained in this document reflect an estimate at the time of publication and are subject to change. References and links to websites of third parties are outside the area of responsibility of Inyova AG. Any responsibility for such websites is disclaimed.
Select your language and country
Choose the country of your residence to learn more about our offering for you.